![]() More than anyone else, it was Morita and his Sony colleagues who changed the world's image of the term "Made in Japan" from one of paper parasols and shoddy imitations to one of high technology and high reliabilityįounded in a bombed-out Tokyo department store after World War II, Sony became indisputably one of the world's most innovative companies, famous for products like the pocket-sized transistor radio, the videocassette recorder,Īnd Morita, whose contribution was greater in marketing than in technology, made the Sony brand into one of the best known and most respected in the world. ![]() He had been hospitalized in Tokyo since August, after returning from Hawaii, where he had spent most of his time since suffering a debilitating stroke in November 1993. ![]() Morita died of pneumonia, according to Sony. Morita was a savvy salesman who helped give new meaning to "Made in Japan." Kio Morita, the co-founder of the Sony Corporation who personified Japan's rise from postwar rubble to industrial riches and became the unofficialĪmbassador of its business community to the world, died on Sunday in Tokyo. ![]() Akio Morita, Key to Japan's Rise as Co-Founder of Sony, Dies at 78Īkio Morita, Key to Japan's Rise as Co-Founder of Sony, Dies at 78 By ANDREW POLLACK ![]()
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